/* Shared editorial system: plum structure, ivory space, orange enquiry actions. */
body.editorial-site{--ink:#291a35;--purple:#291a35;--pink:#ad451e;background:#f6f1e8;color:#291a35;font-family:Poppins,Arial,sans-serif}
body.editorial-site h1,body.editorial-site h2{font-family:Georgia,'Times New Roman',serif!important;font-weight:400!important;letter-spacing:-.045em;line-height:1.08}
body.editorial-site h3,body.editorial-site h4,body.editorial-site button,body.editorial-site nav{font-family:Poppins,Arial,sans-serif}
body.editorial-site .gradient-text{background:none;color:inherit;-webkit-text-fill-color:currentColor}
body.editorial-site .inner-hero,body.editorial-site .shopify-hero,body.editorial-site .cro-hero{background:#291a35;color:#f6f1e8;border-radius:0;margin:0}
body.editorial-site .inner-hero h1,body.editorial-site .shopify-hero h1,body.editorial-site .cro-hero h1{color:#f6f1e8}
body.editorial-site .inner-hero .sub,body.editorial-site .shopify-hero-summary{color:#e2d6e6}
body.editorial-site .masthead{background:#f6f1e8}
body.editorial-site .site-primary{background:#e96b32!important;color:#24132d!important;border:1px solid #e96b32!important;border-radius:4px;box-shadow:none;font-family:Poppins,Arial,sans-serif;font-weight:600;line-height:1.5;min-height:48px;padding:13px 23px;display:inline-flex;align-items:center;justify-content:center;gap:14px;text-align:center;transition:background .15s,transform .15s}
body.editorial-site .site-primary span{color:inherit}
body.editorial-site .site-primary:hover{background:#ff9258!important;border-color:#ff9258!important;box-shadow:none}
body.editorial-site .site-primary:focus-visible{outline:3px solid #291a35;outline-offset:4px;box-shadow:0 0 0 7px #f6f1e8}
body.editorial-site .site-secondary{background:transparent!important;color:#291a35!important;border:1px solid #291a3570!important;box-shadow:none;border-radius:4px}
body.editorial-site :is(.inner-hero,.shopify-hero,.cro-hero,.service-hero,.cta) .site-secondary{color:#f6f1e8!important;border-color:#f6f1e880!important}
body.editorial-site .cta{background:#291a35;color:#f6f1e8;box-shadow:none;margin:0;width:100%;border-radius:0;padding:55px max(40px,calc((100% - 1110px)/2));gap:40px}
body.editorial-site .cta h2{color:#f6f1e8!important;font-size:clamp(34px,4vw,48px)}
body.editorial-site .cta p{color:#e2d6e6!important}
body.editorial-site .footer{background:#291a35;color:#f6f1e8;border-radius:0;margin:0;border-top:1px solid #f6f1e830;padding:65px 40px 30px}
body.editorial-site .footer .brand strong,body.editorial-site .footer .text-link{color:#f6f1e8}
body.editorial-site main{overflow:clip}
.editorial-site .visual-work-grid{grid-template-columns:1fr;gap:55px}
.editorial-site .visual-work-card{display:grid;grid-template-columns:1.55fr 1fr;align-items:center;background:transparent;border:0;box-shadow:none;overflow:visible;gap:55px}
.editorial-site .visual-work-stage{min-height:440px;border-radius:5px}
.editorial-site .visual-work-caption{padding:20px 0}
.editorial-site .visual-work-caption h3{font:400 38px/1.15 Georgia,serif;letter-spacing:-.035em}
.editorial-site .visual-work-card:nth-child(even) .visual-work-stage{order:2}
.editorial-site .home-packages{padding:65px 0}
.editorial-site .home-package{padding:25px}
.editorial-site .home-package ul{margin:18px 0;font-size:13px}
.editorial-site .home-package-grid{gap:22px}
.editorial-site .home-package h3{font-size:25px}
.editorial-site .home-package-note{margin-top:22px}
.ed-visual-section{padding:75px 0;border-top:1px solid #291a3520}
.ed-visual-heading{display:flex;justify-content:space-between;gap:50px;align-items:end;margin-bottom:35px}
.ed-visual-heading h2{max-width:650px;font-size:clamp(36px,4.5vw,60px);margin:0}
.ed-visual-heading p{max-width:350px;font-size:14px;line-height:1.7;margin:0;color:#6b606f}
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.ed-caption{font-size:12px!important;line-height:1.7!important;color:#6b606f!important;margin:18px 0 0!important;max-width:none!important}
.ed-screen{border:1px solid #291a3525;background:#fffaf2;border-radius:6px;overflow:hidden;box-shadow:0 20px 45px #291a3510;margin:0}
.ed-screen-bar{display:flex;gap:5px;align-items:center;background:#e9e1d5;padding:12px 17px;font:10px/1.2 Poppins,Arial,sans-serif;color:#6b606f}
.ed-screen-bar i{width:5px;height:5px;background:#aa9b8c;border-radius:50%}.ed-screen-bar span{margin-left:10px}
.ed-site-nav{display:flex;align-items:center;justify-content:space-between;padding:22px 30px;color:#354137;font:11px/1.3 Poppins,Arial,sans-serif}
.ed-site-nav strong{font:400 29px/1 Georgia,serif;letter-spacing:-.04em}
.ed-site-interior{display:grid;grid-template-columns:1fr 1fr;background:#eee5d4;min-height:390px;color:#354137}
.ed-site-interior>div{padding:50px 40px;display:flex;flex-direction:column;justify-content:center}
.ed-site-interior strong{font:400 clamp(36px,4.5vw,67px)/1.05 Georgia,serif;letter-spacing:-.045em;margin:15px 0 24px}
.ed-site-interior small{font:10px/1.6 Poppins,Arial,sans-serif;letter-spacing:.08em}
.ed-site-interior svg{width:100%;height:100%;max-height:510px;object-fit:cover}
.ed-fake-action{display:inline-block;font:500 12px/1.5 Poppins,Arial,sans-serif;text-decoration:underline;text-underline-offset:6px}
.ed-north{background:#dadfcf;color:#273c30;padding:55px 50px;display:grid;grid-template-columns:1.15fr 1fr;gap:45px;align-items:center;min-height:430px}
.ed-north strong{font:400 clamp(38px,5vw,72px)/1.04 Georgia,serif;letter-spacing:-.05em;display:block;margin:20px 0 30px}
.ed-north-art{height:280px;display:flex;gap:16px;align-items:end}.ed-north-art i{flex:1;background:#7b916b;border-radius:100px 100px 0 0;height:65%}.ed-north-art i:nth-child(2){height:100%;background:#344f3e}.ed-north-art i:nth-child(3){height:80%;background:#adbc94}
.ed-decisions{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;margin:30px 0}
.ed-decisions article{border-top:1px solid #291a3540;padding:20px 0}.ed-decisions h3{font-size:18px}.ed-decisions p{font-size:13px!important;line-height:1.8!important;max-width:40ch}
.ed-cutout{background:#eee5d4;color:#354137;padding:25px;margin-bottom:20px;height:110px;display:flex;align-items:center;gap:22px}.ed-cutout strong{font:400 28px/1.1 Georgia,serif}.ed-cutout span{font:11px/1.5 Poppins,Arial,sans-serif;max-width:14ch}.ed-cutout .ed-mini-action{background:#354137;color:#fffaf2;padding:12px;font-size:11px}
.ed-proposal{margin-top:30px}
.editorial-site .service-hero .ed-hero-grid{display:grid;grid-template-columns:1.1fr 1fr;gap:65px;align-items:center}
.editorial-site .service-hero .ed-hero-grid h1{font-size:clamp(46px,4.7vw,69px)}
.ed-hero-grid .ed-site-interior{min-height:230px}.ed-hero-grid .ed-site-interior>div{padding:20px}.ed-hero-grid .ed-site-interior strong{font-size:35px}.ed-hero-grid .ed-site-interior svg{height:280px}.ed-hero-grid .ed-site-nav{padding:18px}.ed-hero-grid .ed-site-nav strong{font-size:23px}
.ed-store-grid{display:grid;grid-template-columns:1.25fr .85fr .8fr;gap:22px;align-items:start}
.ed-store-card{border:1px solid #291a3525;background:#fffaf2;color:#34483c;border-radius:5px;overflow:hidden;margin:0}
.ed-store-card img{width:100%;height:210px;object-fit:cover;display:block}
.ed-store-card .ed-store-body{padding:22px}
.ed-store-card strong{font:400 30px/1.1 Georgia,serif;display:block;margin-bottom:12px}
.ed-store-card p{font:12px/1.6 Poppins,Arial,sans-serif;color:#58665b;margin-bottom:15px}
.ed-store-card .ed-store-nav{padding:15px 20px;font:500 11px/1.3 Poppins,Arial,sans-serif;border-bottom:1px solid #34483c25;display:flex;justify-content:space-between}
.ed-product-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px;padding:20px}.ed-product-grid img{height:170px}.ed-product-grid img:nth-child(1){object-position:80% center}.ed-product-grid span{font:11px/1.6 Poppins,Arial,sans-serif;margin-top:8px;display:block}
.ed-store-button{display:block;background:#34483c;color:#fffaf2;padding:12px;text-align:center;font:500 12px/1.3 Poppins,Arial,sans-serif;border-radius:3px}
.ed-basket-item{display:flex;gap:12px;border-top:1px solid #34483c25;border-bottom:1px solid #34483c25;padding:16px 0;margin:20px 0;font:12px/1.6 Poppins,Arial,sans-serif}.ed-basket-item img{width:65px;height:70px}.ed-basket-total{display:flex;justify-content:space-between;font:12px/1.6 Poppins,Arial,sans-serif;margin-bottom:12px}
.ed-mobile-journey{display:grid;grid-template-columns:.7fr 1.3fr;gap:65px;align-items:center;margin-top:50px;background:#e9e2d6;padding:40px}
.ed-phone{max-width:280px;width:100%;margin:0 auto;border:9px solid #291a35;border-radius:28px;background:#fffaf2;overflow:hidden;box-shadow:0 20px 40px #291a3520;color:#34483c}.ed-phone .ed-store-nav{font-size:11px;padding:20px}.ed-phone img{width:100%;height:215px;object-fit:cover}.ed-phone .ed-store-body{padding:20px}.ed-phone strong{display:block;font:400 30px/1.1 Georgia,serif;margin-bottom:12px}.ed-phone p{font:11px/1.7 Poppins,Arial,sans-serif;color:#58665b}
.ed-shopify-example{display:grid;grid-template-columns:1.3fr 1fr;gap:50px;align-items:center}.ed-shopify-example .ed-store-card img{height:310px}.ed-shopify-example .ed-store-card strong{font-size:42px}
.ed-feature-notes{padding:0;list-style:none;counter-reset:features}.ed-feature-notes li{counter-increment:features;padding:22px 0;border-top:1px solid #291a3530;font-size:13px;line-height:1.8}.ed-feature-notes b{display:block;font-size:17px;margin-bottom:7px}.ed-feature-notes b:before{content:'0' counter(features) ' / ';color:#ad451e}
.ed-report{display:grid;grid-template-columns:1fr 1fr;gap:28px}.ed-report-panel{border:1px solid #291a3525;background:#fffaf2;padding:30px;border-radius:5px}.ed-report-panel h3{font-size:21px;margin-bottom:23px}.ed-report-row{display:grid;grid-template-columns:65px 1fr;gap:18px;padding:16px 0;border-top:1px solid #291a3520;font-size:13px;line-height:1.7}.ed-report-row>b{font-size:10px;padding:5px;background:#ecdfcf;align-self:start;text-align:center}.ed-report-row strong{display:block;font-size:15px}.ed-report-panel p{font-size:13px!important}
.ed-search-result{padding:22px;background:#fff;border:1px solid #291a3520;margin:20px 0}.ed-search-result small{font-size:11px;color:#5b6458}.ed-search-result strong{font:400 22px/1.35 Georgia,serif;color:#284f91;display:block;margin:8px 0}.ed-search-result p{margin:0;font-size:12px!important}.ed-search-notes{font-size:12px;line-height:1.8;padding-left:20px;color:#6b606f}
.ed-report-metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-bottom:25px}.ed-report-metrics span{font-size:11px;background:#eee7da;padding:15px}.ed-report-metrics strong{display:block;font:400 28px/1.1 Georgia,serif;margin:12px 0 5px}
.ed-chart{height:125px;display:flex;align-items:end;gap:12px;border-bottom:1px solid #291a3520;padding:0 20px}.ed-chart i{flex:1;background:#8d7a94;height:35%}.ed-chart i:nth-child(2){height:45%}.ed-chart i:nth-child(3){height:43%}.ed-chart i:nth-child(4){height:60%}.ed-chart i:nth-child(5){height:73%}.ed-chart i:nth-child(6){height:82%;background:#ad451e}
.ed-collection-seo{display:grid;grid-template-columns:1.3fr 1fr;gap:50px;align-items:center}.ed-collection-seo .ed-store-card img{height:180px}.ed-collection-seo h3{font-size:17px}.ed-collection-seo .ed-feature-notes{margin:0}
.ed-package-fit{font-size:12px;line-height:1.7;background:#eee6d9;padding:15px;border-radius:4px;margin:18px 0}.ed-package-fit b{display:block;font-size:10px;text-transform:uppercase;letter-spacing:.08em;margin-bottom:5px}
.ed-selected-package{padding:18px 20px;margin-bottom:22px;border-left:3px solid #e96b32;background:#eee6d9;font-size:13px;line-height:1.6}.ed-selected-package b{display:block;font-size:10px;text-transform:uppercase;letter-spacing:.08em}.ed-selected-package strong{display:block;font:400 29px/1.3 Georgia,serif;margin-top:5px}
.ed-timeline{max-width:1000px;margin:auto;list-style:none;padding:0;counter-reset:stages}.ed-timeline>li{display:grid;grid-template-columns:45px 1fr 1fr;gap:35px;padding:0 0 60px;position:relative;counter-increment:stages}.ed-timeline>li:before{content:'0' counter(stages);border:1px solid #291a3540;border-radius:50%;width:40px;height:40px;display:grid;place-items:center;font-size:12px;background:#f6f1e8;z-index:1}.ed-timeline>li:after{content:'';position:absolute;width:1px;background:#291a3525;left:20px;top:40px;bottom:0}.ed-timeline>li:last-child:after{display:none}.ed-timeline h3{font-size:23px;margin:7px 0 18px}.ed-timeline p{font-size:14px}.ed-document{padding:25px;background:#fffaf2;border:1px solid #291a3525;box-shadow:6px 8px 0 #e7ddcd;font-size:12px;line-height:1.8}.ed-document>b{display:block;font-size:10px;text-transform:uppercase;letter-spacing:.1em;margin-bottom:17px}.ed-document strong{display:block;font:400 25px/1.2 Georgia,serif;margin-bottom:14px}.ed-document hr{border:0;border-top:1px solid #291a3525;margin:15px 0}.ed-wireframe{display:grid;grid-template-columns:1fr 1fr;gap:10px}.ed-wireframe span{border:1px solid #291a3540;padding:17px;text-align:center}.ed-wireframe span:first-child{grid-column:1/-1;background:#ede7dc}
.editorial-site.contact-page .inner-hero,.editorial-site.legal-page .inner-hero{min-height:0;padding:35px 0 38px}.editorial-site.contact-page .agency-hero-grid,.editorial-site.legal-page .agency-hero-grid{padding:0;display:block}.editorial-site.contact-page .inner-hero h1{font-size:clamp(38px,4vw,54px);max-width:850px;margin-bottom:14px}.editorial-site.contact-page .inner-hero .sub{font-size:15px;margin:0;max-width:680px}.editorial-site.contact-page main>.section{padding:40px 0 65px}
.editorial-site.legal-page .inner-hero{background:#f6f1e8;color:#291a35;border-bottom:1px solid #291a3520}.editorial-site.legal-page .inner-hero h1{font-size:48px;color:#291a35;max-width:none}.editorial-site.legal-page .inner-hero .sub{color:#6b606f;font-size:15px;margin:0}.editorial-site.legal-page .eyebrow{color:#6b606f}.editorial-site.legal-page .body-copy{max-width:760px}.editorial-site.legal-page main>.section{padding:25px 0 70px}.editorial-site.legal-page .body-copy h2{font-size:31px;margin:38px 0 18px}.editorial-site.legal-page .body-copy p{font-size:14px;line-height:1.85}
.ed-jump-links{display:flex;flex-wrap:wrap;gap:10px 25px;padding:22px 0 30px;border-bottom:1px solid #291a3525;margin-bottom:38px;font-size:13px}.ed-jump-links a{text-decoration:underline;text-underline-offset:5px}.ed-jump-links a:hover{color:#ad451e}
.editorial-site.faq-page .faq-groups{max-width:800px;margin:auto}.editorial-site.faq-page .faq-groups h2{font-size:38px}.editorial-site :is(.faq-list,.service-faq) summary{list-style:none;display:flex;justify-content:space-between;gap:25px;align-items:start}.editorial-site :is(.faq-list,.service-faq) summary::-webkit-details-marker{display:none}.editorial-site :is(.faq-list,.service-faq) summary:after{content:'+';font:400 23px/1 Poppins,Arial,sans-serif;flex-shrink:0;color:#ad451e}.editorial-site :is(.faq-list,.service-faq) details[open]>summary:after{content:'−'}
.ed-about-perspective{max-width:900px;margin:auto}.ed-about-perspective>p{font-size:18px;line-height:1.8;max-width:65ch}.ed-about-principles{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;margin:40px 0}.ed-about-principles article{border-top:1px solid #291a3540;padding-top:23px}.ed-about-principles p{font-size:14px}.ed-about-principles h3{font-size:19px}
@media(max-width:1180px){body.editorial-site .header-contact.site-primary{display:none}}
.editorial-site main.service-content{padding:0}.editorial-site main.service-content>.wrap{padding-top:65px;padding-bottom:65px}.editorial-site .service-content>.wrap>.ed-visual-section .wrap{width:100%}.ed-hero-support{color:#f6f1e8;text-decoration:underline;text-underline-offset:5px;font-size:13px}.ed-product-grid>div:first-child img{object-position:85% center}.ed-product-grid>div:nth-child(2) img{object-position:15% center}
.editorial-site :is(.service-hero,.inner-hero,.shopify-hero,.cro-hero) .ed-caption{color:#d3c3da!important}
@media(max-width:900px){.editorial-site.contact-page .contact-layout>.project-enquiry-form{order:0}.editorial-site.contact-page .contact-layout>div{order:1}}
@media(max-width:900px){.editorial-site .visual-work-card{grid-template-columns:1fr;gap:20px}.editorial-site .visual-work-card:nth-child(even) .visual-work-stage{order:0}.editorial-site .service-hero .ed-hero-grid,.ed-shopify-example,.ed-collection-seo,.ed-report{grid-template-columns:1fr;gap:30px}.ed-store-grid{grid-template-columns:1fr 1fr}.ed-store-grid>.ed-store-card:last-child{grid-column:1/-1;max-width:500px;width:100%;margin:auto}.ed-visual-heading{display:block}.ed-visual-heading p{margin-top:22px;max-width:55ch}.ed-timeline>li{grid-template-columns:40px 1fr;gap:25px}.ed-document{grid-column:2}.ed-mobile-journey{gap:30px}}
@media(max-width:600px){.ed-visual-section{padding:50px 0}.ed-decisions,.ed-about-principles,.ed-store-grid,.ed-mobile-journey{grid-template-columns:1fr}.ed-site-nav{padding:18px}.ed-site-nav strong{font-size:24px}.ed-site-interior{min-height:280px}.ed-site-interior>div{padding:22px 18px}.ed-site-interior strong{font-size:34px}.ed-site-interior svg{height:320px}.ed-north{padding:30px 22px;gap:20px;min-height:320px}.ed-north strong{font-size:36px}.ed-north-art{height:200px;gap:8px}.ed-mobile-journey{padding:28px 20px}.ed-mobile-journey h2{font-size:36px}.ed-report-panel{padding:22px}.ed-report-metrics{gap:7px}.ed-report-metrics span{padding:10px;font-size:9px}.ed-report-metrics strong{font-size:23px}.editorial-site .visual-work-stage{min-height:340px}.editorial-site .visual-work-caption h3{font-size:33px}.editorial-site .cta{padding:40px 20px}.editorial-site .footer{padding:50px 20px 25px}.ed-timeline>li{gap:18px;grid-template-columns:35px 1fr;padding-bottom:45px}.ed-timeline>li:before{width:32px;height:32px}.ed-timeline>li:after{left:16px;top:32px}.ed-document{padding:20px}.editorial-site.legal-page .inner-hero h1{font-size:40px}.editorial-site.faq-page .faq-groups h2{font-size:32px}.ed-shopify-example .ed-store-card img{height:240px}}